We are excited for the next installment in the 2020 ASUGA webinar series, designed to provide insight and value to all ASUGA Members. Webinar topics are selected with your needs in mind and focus on industry trends, best practices, tips and tricks and also include demonstrations and Aspect product updates.
Join us on the second Thursday of each month at 12:00 PM EDT for the 2020 ASUGA webinar series. We’ll bring you topics from thought leaders around the world as well as Aspect product experts.
Not an ASUGA member? It's easy to join, CLICK HERE for more details.
Facts Tell, Stories Sell, But Advocates Win
Date: Thursday, October 8, 2020
Time: 12:00PM – 1:00PM EDT
In this engaging webinar, presenter, Heather Hansen, will share the tools she honed in 20 years as an award-winning trial attorney and how you can use them to:
- Identify your "jury" (clients, customers, investors or team members) and what they need to hear so you can win
- Break the "curse of knowledge" with the right message
- Optimize both the message and the messenger, with a special focus on tone of voice
- Use Heather's 7x7w model to create a message that wins
About our speaker: